The Way I Make A Website
The three things that all compelling web sites
do are entertain, inform, and provide contact information.
If any one of these items is missing, the web site will not
be effective.
Every web site should provide information to
customers in an efficient and easy to understand manner.
A good website is your corporate brochure and prospects will
usually go straight to it to check you out. The website need
not be loaded with information, but be cleanly laid out with
interesting graphics.
Use customer endorsements wherever possible and photographs
to show your products or services being used. Make sure that
contact details are easy to use and friendly – preferably a
direct email with a photo of the staff member. That encourages
customer response rather than an ‘enquiry.com’ address. |
