The Way I Make A Website

The three things that all compelling web sites do are entertain, inform, and provide contact information. If any one of these items is missing, the web site will not be effective.

Every web site should provide information to customers in an efficient and easy to understand manner.

A good website is your corporate brochure and prospects will usually go straight to it to check you out. The website need not be loaded with information, but be cleanly laid out with interesting graphics.

Use customer endorsements wherever possible and photographs to show your products or services being used. Make sure that contact details are easy to use and friendly – preferably a direct email with a photo of the staff member. That encourages customer response rather than an ‘enquiry.com’ address.